As the IPL fever is on, Brand Equityexclusively brings to our readers yet another round of interesting digital stats around brand conversations and the game. GroupM's Maxus Mesh, a marketing command centre, is tracking IPL content in real time for this special report series. Mesh has been monitoring social chatters across Twitter, blogs, forums and Google news for the same.
According to the report released last week, Gionee was the most mentioned sponsor whereas Vodafone's 'Super Son' was the top discussed ad.
This week Vodafone continues to be in pole position with the mentions pouring in for its 'Super Dad' ad. The brand's #besuper hashtag is getting attention on Twitter, too. The report states that brands are mainly leveraging social to mirror their TV campaigns, which seems to be true in the case of Vodafone, in the very least. Freecharge's 'Lo Do Khatam Karo' campaign has grabbed a significant share of social mentions.
While the IPL witnessed a slowdown in the last few weeks, historical trend indicates the buzz around the event is gaining momentum as the game progresses. It is expected that brands will show some more excitement and action around IPL in the coming weeks.
As far as the teams go, this week Kolkata Knight Riders and Delhi Daredevils took top positions on the leadership board. Mumbai Indians, who were leaders on the social scoreboard, were in a shaky place for the first time in this year's tournament.
Source:http://brandequity.economictimes.indiatimes.com/news/digital/srks-kkr-most-mentioned-team-freecharges-social-campaign-leads-the-chart-maxus-ipl-2016-report/52211797?photo_id=52212339
According to the report released last week, Gionee was the most mentioned sponsor whereas Vodafone's 'Super Son' was the top discussed ad.
This week Vodafone continues to be in pole position with the mentions pouring in for its 'Super Dad' ad. The brand's #besuper hashtag is getting attention on Twitter, too. The report states that brands are mainly leveraging social to mirror their TV campaigns, which seems to be true in the case of Vodafone, in the very least. Freecharge's 'Lo Do Khatam Karo' campaign has grabbed a significant share of social mentions.
While the IPL witnessed a slowdown in the last few weeks, historical trend indicates the buzz around the event is gaining momentum as the game progresses. It is expected that brands will show some more excitement and action around IPL in the coming weeks.
As far as the teams go, this week Kolkata Knight Riders and Delhi Daredevils took top positions on the leadership board. Mumbai Indians, who were leaders on the social scoreboard, were in a shaky place for the first time in this year's tournament.
Source:http://brandequity.economictimes.indiatimes.com/news/digital/srks-kkr-most-mentioned-team-freecharges-social-campaign-leads-the-chart-maxus-ipl-2016-report/52211797?photo_id=52212339
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