Despite the endless content pouring in from several marketing sites regarding the ways in which marketers can effectively use social media to engage customers and create a wider fan base, it seems that most brands and NGOs are still striving to figure out what works on one social networking website particularly-Facebook.
What sort of content works best?; When would be the perfect time to publish updates? ; and how to make use of sponsored stories are indeed consistent themes being discussed among today’s marketers; as reported by John Haydon on huffingtonpost.com.
But yet, these issues are mere glimpses of the bigger challenges that we ought to take an effort to better understand.
Below are a few reasons why Facebook marketing is presenting new and unusual challenges to marketers:
1. You Now Compete with daily feeds
To believe that log in to Facebook to see what brands are sharing is not fact, but sheer fantasy.
Every time you publish an update in their newsfeed, keep in mind that, you're also competing with birth date announcements, the daily news etc.
2. You Need to Actively Involve Targets
Social media works best when you create interaction and employ a vast amount of participatory content on your brand page.
To get it ‘right’ on Facebook, you have to think about creating a space for your supporters to share what matters to them.
Start by asking:
• What's their agenda like?
• What content are they already putting out that aligns with your cause ?
• And, how will you be able to capture the same on your FB Brand Page?
Keeping in mind all the tactics you can use to to overcome the upmteen distractions on Facebook, you can be confident as your now one step closer to engaging your customers effectively.
#Source:Marketing.siliconindia.com
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